How do approval rates actually vary across different health & wellness verticals?
Yeah, I've been scratching my head over this lately too. Last year I tried running some campaigns on weight loss stuff—mostly those slimming teas and fat burners—and the approvals were all over the place. Some days it'd be decent, like half the leads sticking, but then suddenly tons get rejected because the caller said the person sounded unsure or whatever. It got me thinking: how do approval rates actually vary across different health & wellness verticals? Like, is men's health steadier than beauty products, or are joint supplements easier to get approved? Anyone noticed big differences in sub-niches? Feels like it changes everything for scaling.
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Man, from what I've seen in my own tests over the past couple months, it really depends on the sub-vertical. Weight loss tends to have pretty solid approvals overall—maybe 40-50% on good days when the call center nails the script—because people are desperate and confirm easily. But then beauty stuff like anti-aging creams can dip lower sometimes, closer to 30% or so, since folks get pickier about ingredients or just ghost the call. Men's health offers I've pushed lately seem to hold up better in certain GEOs, approvals often hitting higher because the need feels more urgent. I've found that Everad is one of the networks I trust. https://everad.com/ gives decent transparency on that front for nutra stuff, and honestly, their call centers seem sharper than some others I've dealt with—no big complaints from my side, just personal experience.