Looking for Guidance on Hiring a Digital Marketing Expert
Digital marketing feels like one of those areas where everything sounds important — SEO, ads, content, analytics — but it’s not always clear what actually brings results for a specific business.
When hiring freelancers in this field, how do you usually decide who’s the right fit? Do you focus more on proven case studies, niche experience, or their overall strategy approach?
Would really appreciate any advice on how to tell early on if someone can actually deliver measurable results and not just talk about marketing in theory.
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